Larger enterprises have deployed CRM suites for years. As the focus of SMB Research LLC represents companies with less than 1, 000 employees we wanted to see exactly how these SMBs were using CRM. Over the last few weeks we spoke to some CRM vendors including SugarCRM, Sage Software, Results Software. These are just 3 of hundreds of vendors and they serve as a few examples of what is available and has been deployed at hundreds of SMBs.
It has been a year since SMB Research posted “SMBs: Get Influence Working with Large Vendors; 7 Guidelines to Ease the Process”. As we have been working with a number of end users in 2010 and in early 2011, we are updating and refreshing this with some new insights and recommendations.
While it is undoubtedly true that small-to-medium businesses (SMBs) cannot avail themselves of all of the price breaks and other advantages of larger enterprises who have bigger IT and capex budgets, there are steps you can take to “look” big and be treated with the respect and amount of attention that you deserve: [Read more...]
When a company over $14B focuses on a market, even if this represents a smaller percentage of their total revenue such as 5% to 10% , that could represents nearly a $1B business. That can probably be said about EMC‘s Small-to-Medium (SMB) focus. [Read more...]
SMB Research has a great interest in Customer Relationship Management (CRM). After all, we focus on the technology research needs of Small-to-Medium business. Features that allow companies to know their customers better is what drives Small and Medium business to be able to grow and thrive. Competition can be fierce for Small-to-Medium Businesses (SMB’s) and having the ability better know ones customer is essential. So how does CRM allow companies to know their customer better? [Read more...]
We find it amazing how often large vendors in either ERP, Supply Chain, or some other category of software, come in to a deal and do not offer the prospect the best information to help make a decision. References are not provided or slowly given, prices are kept at a premium, and in some cases the prospect is mislead on the functionality of the software. While vendors do need to use their references wisely, users do need to know where to turn when they are not getting answers. [Read more...]