Another day at Interop under our belts, and more opportunities to wander through the exhibit floor and talk to quite a few vendors. This Interop conference has been, perhaps not surprisingly, all about the data center, cloud computing, network management and security, desktop and server virtualization, unified communications, and wireless / mobile strategy, with more minor focuses on WANs and WAN optimization, social media, voice and video, backup and storage. This diversity is seen on the exhibit floor as well, and is both Interop’s attraction as well as a challenge.
Seen against a backdrop of a continuing blurring /redefinition of technology categories, one can only imagine how testing it must be to put together an event like this with coherence and structure. Attendees at Interop have been treated to a lot of very good insights from speakers, and a broad swath of vendors from across the technology landscape in the exhibits. More than one attendee has been heard to say that the numbers seem down from last year (it is tough to know whether, if true, this is an economic-related aberration or indicative of something else).
Private clouds were a hot topic here this year. At the same time that Salesforce.com‘s Marc Benioff was reportedly making his feelings known about private clouds on the opposite coast, at Oracle OpenWorld, there were 4-5 session on private clouds, including “How to Get Private Cloud Right”. Interop is experimenting (I think) with more debate-oriented sessions, and one of the debates was “Great Debate: We Will Always Have Private Clouds”.
Huawei, the $28B telecom and networking equipment manufacturer, used the occasion of Interop to announce the formal launch of its Enterprise Business group in the U.S. Although Huawei (pronounced Wah-Way) has had operations in the U.S. for some 10 years, Huawei’s Enterprise Business Group is introducing its teleconferencing, switches, and enterprise-class routers into the U.S., through channel partners that Huawei is currently assembling. (For deeper reporting on this, see Jim Duffy‘s article, “Huawei gunning for Cisco in the enterprise“, at Network World.)
More than half of the exhibitors at Interop lay claim to the SMB market, but, as always, this bears close examining. Talking to the folks in the Terremark booth, Terremark will tell you that the opportunities they are interested in are those where the risk of downtime represents a very significant, very critical revenue threat, enough to justify Terremark’s base pricing. Reports are that while parent Verizon has been marketing to SMBs, any reconciling of Verizon’s with Terremark’s marketing strategies is still to be done.
Dyn is an Infrastructure-as-a-Service (IaaS) vendor providing DNS, email deliverability, and reputation monitoring services to all sizes of customers, including SMB. Although they like to talk abotu what they are doing for Amazon and twitter, they also count ESPY among their customers. Dyn has a lengthy client list; we will have to take a closer look at their SMB pedigree.
Amazon Web Services CTO Werner Vogels started the day in his keynote by talking about how his business unit (one of Amazon’s three businesses) is capitalizing on the new business realities of intensifying competition, a focus on time-to-market, and business agility.
The business benefits offered by Amazon are by now well-known to many:
- No upfront capital expense
- Low variable pricing
- Pay only for what you use
- Self-service infrastructure
- ABility to scale up / down easily
- Improve agiity and Time-to-Market
Mr. Vogels likes to particularly talk about how 40% of the New York Times‘ infrastructure is now on Amazon, and about the growth of the use of Amazon Web Services – up to 566B objects through the 3rd quarter of 2011 versus 262B objects for all of 2010, as well as their other offerings: Amazon Virtual Private Cloud, AWS Direct Connect. Amazon made its presence felt at Interop, and it appeared to me that their booth was as busy or busier than many other vendors.
SMB Research spoke briefly with Esprida‘s Asad Jobanputra, Director of Technology about the state of remote monitoring and management (RMM), and Esprida’s solutions to help companies remotely monitor, control, and optimize connected equipment, principally for customers in retail, healthcare, financial and government.
SMB Research also spoke Tier 3‘s John Kaiser; Rick Moreau and Susan Brust with Cervalis; Opscode‘s Ronny Jones; and Michael Griffin and Danielle Baugh with Momentum Telecom. That’s all for now. I am off to catch the last morning’s sessions. I and SMB Research look forward to talking with you about what these areas mean for you and your company.